Retailers

For the Retailer

If your clerks, waitstaff or bartenders need to know more about beer, this program was made for you. With over 3 hours of video training on DVD, you’ll get infinitely reusable information on over 25 topics.

Topics Include:

Keeping, Serving and Properly Tasting Beer

Beer Conscious LogoWe cover everything from draft system operation and maintenance to the history of beer to the serving and tasting of numerous beer styles. We also cover over a dozen more relevant issues that affect today’s retailers including common beer misnomers, over serving and today’s popular styles

Ingredients and The Brewing Process

Beer Conscious LogoFour individual sections illustrating each of the main brewing ingredients (Water, Malt, Hops, and Yeast) as well as a section on how they are brewed together to make hundreds of beer styles. Plus, we’ll cover off-flavors and how they are created.

Beer and Food Pairing

Beer Conscious LogoThe most vital aspects of pairing, such as intensity, complementary flavors and contrasting flavors will be covered in detail, along with many other pairing concepts. After you have a solid understanding of the concepts we’ll cover specific pairings and even cooking with beer. Plus any of the topics we cover can be expanded on in additional customized training.

13 Differnt Sessions

Beer Conscious Logo SESSION 1 – THE HISTORY OF BEER AND HOW WE SELL IT SESSION 2 – PROPERLY TASTING BEER SESSION 3 – THE CICERONE EXAM SESSION 4 – SELLING AND SERVING BEER SESSION 5 – BEER STYLES SESSION 6 – DRAFT BEER SYSTEMS SESSION 7 – SERVING DRAFT BEER SESSION 8 – THE BREWING PROCESS SESSION 9 – WATER SESSION 10 – BARLEY AND ADJUNCTS SESSION 11 – HOPS SESSION 12 – YEAST SESSION 13 – BEER & FOOD AND COOKING WITH BEER

Retail Training

If you are looking to get your retail staff trained to understand beer, look no further. With this video set you’ll soon see your staff explaining beer more eloquently, selling more beer and caring more about their jobs (thus reducing your turnover). This training offers more than 3 hours of video content. It is a great economical option for those that still want to know the difference between styles, understand the brewing process and ingredients and understand off flavors for their customers. Like the title says, we customized these videos specifically with the information retailers need, so you know you are getting a wonderful product.

DVD & CD Set

You will receive:

If you would like to have unlimited viewing for all your current or new employees for years to come, then you’ll want this DVD set.
  • You can view all of the training sessions on any computer (with or without an internet connection) or on any TV with a DVD player.
  • 3 Disk Set (2 DVDs and 1 CD Set)
  • And over 3 hours of video content
  • Optional 3 hour webinar training session for a fee.
  • Digital Beer Knowledge Guide with PowerPoint Slides

$400


Payment Options

Pay by Check

 
Remember, if you buy a Distributor Training Package and become Beer Conscious before May 31st, 2013 you’ll get the Sensory Training Kit from The Siebel Institute.