If your clerks, waitstaff or bartenders need to know more about beer, this program was made for you. With over 3 hours of video training on DVD, you’ll get infinitely reusable information on over 25 topics.
We cover everything from draft system operation and maintenance to the history of beer to the serving and tasting of numerous beer styles. We also cover over a dozen more relevant issues that affect today’s retailers including common beer misnomers, over serving and today’s popular styles
Four individual sections illustrating each of the main brewing ingredients (Water, Malt, Hops, and Yeast) as well as a section on how they are brewed together to make hundreds of beer styles. Plus, we’ll cover off-flavors and how they are created.
The most vital aspects of pairing, such as intensity, complementary flavors and contrasting flavors will be covered in detail, along with many other pairing concepts. After you have a solid understanding of the concepts we’ll cover specific pairings and even cooking with beer. Plus any of the topics we cover can be expanded on in additional customized training.
SESSION 1 – THE HISTORY OF BEER AND HOW WE SELL IT
SESSION 2 – PROPERLY TASTING BEER
SESSION 3 – THE CICERONE EXAM
SESSION 4 – SELLING AND SERVING BEER
SESSION 5 – BEER STYLES
SESSION 6 – DRAFT BEER SYSTEMS
SESSION 7 – SERVING DRAFT BEER
SESSION 8 – THE BREWING PROCESS
SESSION 9 – WATER
SESSION 10 – BARLEY AND ADJUNCTS
SESSION 11 – HOPS
SESSION 12 – YEAST
SESSION 13 – BEER & FOOD AND COOKING WITH BEER
If you are looking to get your retail staff trained to understand beer, look no further. With this video set you’ll soon see your staff explaining beer more eloquently, selling more beer and caring more about their jobs (thus reducing your turnover).
This training offers more than 3 hours of video content. It is a great economical option for those that still want to know the difference between styles, understand the brewing process and ingredients and understand off flavors for their customers. Like the title says, we customized these videos specifically with the information retailers need, so you know you are getting a wonderful product.
If you would like to have unlimited viewing for all your current or new employees for years to come, then you’ll want this DVD set.