Distributors

For the Distributor


When you order the Beer Conscious Training Program for distributors, you and your employees will gain invaluable knowledge on over 25 topics.

Topics Include:

Keeping, Serving and Properly Tasting Beer

Beer Conscious LogoWe cover everything from draft system design and maintenance to the history of beer to the serving and tasting of numerous beer styles. We also cover over a dozen more relevant issues that affect today’s wholesalers including preparing you for the second level of the Cicerone Exam, the three tier system, and every beer style you’re likely to encounter.

Ingredients and The Brewing Process

Beer Conscious LogoFour individual sections illustrating each of the main brewing ingredients (Water, Malt & Adjuncts, Hops, and Yeast) as well as our most in-depth section on how they are brewed together to make hundreds of beer styles. Plus, we’ll cover what causes different off-flavors and how they taste compared to perfect brews.

Beer and Food Pairing

Beer Conscious LogoThe most vital aspects of pairing, such as intensity, complementary flavors and contrasting flavors will be covered in detail, along with many other pairing concepts. After you have a solid understanding of the concepts we’ll cover specific pairings and even cooking with beer. Plus any of the topics we cover can be expanded on in your customized training.

13 Different Sessions

Beer Conscious Logo

SESSION 1 - THE HISTORY OF BEER AND HOW WE SELL IT

SESSION 2 - PROPERLY TASTING BEER

SESSION 3 - THE CICERONE EXAM

SESSION 4 - SELLING AND SERVING BEER

SESSION 5 - BEER STYLES

SESSION 6 - DRAFT BEER SYSTEMS

SESSION 7 - SERVING DRAFT BEER

SESSION 8 - THE BREWING PROCESS

SESSION 9 - WATER

SESSION 10 - BARLEY AND ADJUNCTS

SESSION 11 - HOPS

SESSION 12 - YEAST

SESSION 13 - BEER & FOOD AND COOKING WITH BEER

Along with more than 5 hours of video training, (covering the above topics) you’ll get the accompanying powerpoint slides for your review and our digital beer knowledge guide, which gives you great resources throughout the world of beer to explore when you aren’t watching the videos. The Digital Beer Knowledge Guide covers everything from beer glassware to hop usage and all the style breakdowns. You’ll get reliable information and you won’t have to wade through random webpages and unknown books to find credible info.

Your Options To Become Beer Conscious

DVD & CD Set

You will receive:

If you would like to have unlimited viewing for all your current or new employees for years to come, then you’ll want the full DVD set.

  • 4 Disk Set (3 DVDs and 1 CD Set)
  • 13 Online Training Sessions
  • Over 5 Hours of Video and Digital Content
  • Over 16 Hours of In-Person, Online, Video and Digital Training
  • 7-Year Online Video Subscription
  • Unlimited Viewing for Multiple Users
  • 5 Hours of Customized In-Person Training at Our Expense
  • 3 Additional Hours of Customized Webinar Training Included
  • Digital Beer Knowledge Guide with PowerPoint Slides
  • Free Shipping
  • Free Video Updates
  • Our Content Never Expires or Becomes Outdated
  • BONUS: Sensory Training Kit from The Siebel Institute
  • BONUS: Additional 2 hours of Webinar Training in the 1st Year
  • Our Best Value
  • Plus, when you order the training sessions on DVD, you’ll get the highest video quality available.

Online Videos

You will receive:

The other option to keep your staff trained is to purchase the more economical one or two year online subscription of these same great videos.

  • 1 or 2 year Online Subscription
  • Over 9 or 11 Hours of Online, Video and Digital Training
  • Easy and Unlimited Online Access for Multiple Viewers
  • Over 5 hours of Video and Digital Content
  • 13 Online Training Sessions
  • 3 Hour Webinar Training Included
  • Digital Beer Knowledge Guide with PowerPoint Slides
  • Our Most Economical Option for the full training videos
  • BONUS: Sensory Training Kit from The Siebel Institute if you order by the NBWA show this fall.
  • Our Content Never Expires or Becomes Outdated
  • Our Most Economical Option for the full training videos

Distributor Training

Our most in-depth training for the most serious professionals in the game. If you are looking for information on all things beer, from water profiles and temporary hardness to draft systems and building a long draw setup from scratch to Off-Flavors and passing the 2nd level of the Cicerone Exam, this is the training for you. In fact, we specifically built it to concentrate all the info you need to pass the Second Level Cicerone Exam, Beer Steward Exam, Beer Judge Certification Program Exam or the Beer Sommelier Exam. Or, if exams aren't your goal, we'll give you the information you need to increase sales and keep accounts happy, which is what it is really all about in this industry.

Online Videos

1-Year Subscription


  • 1-Year Online Video Subscription
  • Over 9 Hours of Online, Video and Digital Training
  • 13 Online Training Sessions
  • Unlimited Viewing for Multiple Users
  • 3 Hour Webinar Training Included
  • Digital Beer Knowledge Guide with PowerPoint Slides
  • Our Most Economical Option for the full training videos
  • BONUS: Sensory Training Kit from The Siebel Institute if you order by the NBWA show this fall.

$2,400


Payment Options

Pay by Check

DVD & CD Set

Best Value


  • 4 Disk Set (3 DVDs and 1 CD Set)
  • 13 Online Training Sessions
  • Over 5 Hours of Video and Digital Content
  • Over 16 Hours of In-Person, Online, Video and Digital Training
  • 7-Year Online Video Subscription
  • Unlimited Viewing for Multiple Users
  • 5 Hours of Customized In-Person Training at Our Expense
  • 3 Additional Hours of Customized Webinar Training Included
  • Digital Beer Knowledge Guide with PowerPoint Slides
  • Free Shipping
  • Free Video Update
  • Our Content Never Expires or Becomes Outdated
  • BONUS: Sensory Training Kit from The Siebel Institute
  • BONUS: Additional 2 hours of Webinar Training in the 1st Year
  • Our Best Value

$4,500


Payment Options

Pay by Check

Online Videos

2 Year Subscription


  • 2-Year Online Video Subscription
  • Over 11 Hours of Online, Video and Digital Training
  • 13 Online Training Sessions
  • Unlimited Viewing for Multiple Users
  • 3 Hour Webinar Training Included
  • Digital Beer Knowledge Guide with PowerPoint Slides
  • Our Content Never Expires or Becomes Outdated
  • Our Most Economical Option for the full training videos
  • BONUS: Sensory Training Kit from The Siebel Institute if you order by the NBWA show this fall.
  • BONUS: Additional 2 hours of Webinar Training in the 1st Year

$3,600


Payment Options

Pay by Check

Remember, if your distributor team becomes Beer Conscious before January 1st, 2016 you’ll get the Sensory Training Kit from The Siebel Institute and you’ll get an additional free 2-hour customized training session with our founder Scott Kerkmans, just by mentioning this promotion.