Training Products

Beer Conscious Training

The Beer Conscious Training Program has been at the forefront of beer education since 2006 and we have covered every beer topic imaginable. We have worked with distributor sales teams of 100+ reps to small self-distributing brewers with just one or two team members. In the past, that meant bringing us physically to you. Not only was this more expensive, but you had to worry about scheduling the classroom time and our flights around your schedule so your sales team didn’t lose handles and shelf space. Now, with our online videos, DVD set, and webinar training, it doesn’t matter where you are located or how big your sales force is, Beer Conscious Training can come to you and get you to where you want to be, all on your schedule.

Your Options to Become Beer Conscious


 

Distributor Options

Our most in depth training for the most serious professionals in the game

If you are looking for information on all things beer, from water profiles and temporary hardness to draft systems and building a long draw setup from scratch to Off-Flavors and passing the 2nd level of the Cicerone Exam, this is the training for you. The numbers below are a simple starting point, we will customize nearly every offer because your business deserves individual attention. feel free to contact us at any time for a custom quote. In fact, we specifically built it to concentrate all the info you need to pass the Second Level Cicerone Exam, Beer Steward Exam, Beer Judge Certification Program Exam or the Beer Sommelier Exam. Give us 40 hours and we’ll teach you everything you want to know about beer. We launched our eLearning training in January of 2014 to go along with our video learning and it has been a huge success. See how it can help your team today!

Online Videos

1-Year Subscription


  • 1-Year Online Video Subscription
  • Over 9 Hours of Online, Video and Digital Training
  • 13 Online Training Sessions
  • Unlimited Viewing for Multiple Users
  • 3 Hour Webinar Training Included
  • Digital Beer Knowledge Guide with PowerPoint Slides
  • Our Most Economical Option for the full training videos
  • BONUS: Sensory Training Kit from The Siebel Institute if you order by January 31st, 2013.

$2,400


Payment Options

Pay by Check

DVD & CD Set

Best Value


  • 4 Disk Set (3 DVDs and 1 CD Set)
  • 13 Online Training Sessions
  • Over 5 Hours of Video and Digital Content
  • Over 16 Hours of In-Person, Online, Video and Digital Training
  • 7-Year Online Video Subscription
  • Unlimited Viewing for Multiple Users
  • 5 Hours of Customized In-Person Training at Our Expense
  • 3 Additional Hours of Customized Webinar Training Included
  • Digital Beer Knowledge Guide with PowerPoint Slides
  • Free Shipping
  • Free Video Update
  • Our Content Never Expires or Becomes Outdated
  • BONUS: Sensory Training Kit from The Siebel Institute
  • BONUS: Additional 2 hours of Webinar Training in the 1st Year
  • Our Best Value

$4,500


Payment Options

Pay by Check

Online Videos

2 Year Subscription


  • 2-Year Online Video Subscription
  • Over 11 Hours of Online, Video and Digital Training
  • 13 Online Training Sessions
  • Unlimited Viewing for Multiple Users
  • 3 Hour Webinar Training Included
  • Digital Beer Knowledge Guide with PowerPoint Slides
  • Our Content Never Expires or Becomes Outdated
  • Our Most Economical Option for the full training videos
  • BONUS: Sensory Training Kit from The Siebel Institute if you order by January 31st, 2013.
  • BONUS: Additional 2 hours of Webinar Training in the 1st Year

$3,600


Payment Options

Pay by Check

Retail Options

If you are looking to get your retail staff trained to understand beer, look no further.

With this video set you’ll soon see your staff explaining beer more eloquently, selling more beer and caring more about their jobs (thus reducing your turnover). While this training offers more than 3 hours of video content, it isn’t as in depth as the Distributor Training we offer. It is a great economical option for those that still want to know the difference between styles, understand the brewing process and ingredients and understand off flavors for their customers. Like the title says, we created these videos specifically with the information retailers need, so you know you are still getting a wonderful product without all the detail your staff doesn’t need. Plus you'll be ready for the Certified Beer Server Training after using these videos.

DVD & CD Set

You will receive:

  • You can view all of the training sessions on any computer (with or without an internet connection) or on any TV with a DVD player.
  • 3 Disk Set (2 DVDs and 1 CD Set)
  • And over 3 hours of video content
  • Optional 3 hour webinar training session for a fee.
  • Digital Beer Knowledge Guide with PowerPoint Slides
  • BONUS: Sensory Training Kit from The Siebel Institute for an reduced fee, just ask us.

$400


Payment Options

Pay by Check

Individual Options

Our most in depth training but with a lower price for individuals. Please keep in mind, to offer this full training at an exceptional price, we will monitor usage and if logins are shared or accessed from more than one computer you will be locked out of the training. That said, we understand sometimes individuals need or want the training while already in the industry. We certainly welcome these individuals as well as those that haven't gotten into the beer industry yet. Just don't share your training or credentials and all will be well. If you want to purchase with friends or colleagues, just send us an email and we'll give you a great deal.

Online Video Training

3-Month Subscription


  • 3-Month Online Video Subscription
  • Over 6 Hours of Online, Video and Digital Training
  • 13 Online Video Training Sessions
  • Unlimited Viewing for One User from One Computer
  • Every beer subject you need to know in a completely reviewable and professional format
  • Designed to walk you through the content in our proven methodology for learning
  • Digital Beer Knowledge Guide with PowerPoint Slides covering everything from hop usage to glassware
  • The most thorough and complete video training we offer
  • Each additional month of training is only $39 until you decide to cancel
  • BONUS: Direct Email Access to our Founder for any training questions
  • BONUS: If you order before the National Homebrewers Conference this year, we’ll knock $25 off the price of a Sensory Training Vial Kit, just choose that option below and allow for 2-4 weeks lead time on sensory vials.

$39 a Month


Payment Options

3 Months Online Video Training: $117.00


3 Months Online Video Training with Bonus Sensory Training Vial Kit: $212.00

eLearning and Online Video Training

3-Month Subscription


  • 3-Month Online Video Subscription
  • 3-Month eLearning Training Program Access
  • 13 Online Video Training Sessions
  • Over 12 Hours of Online Video, Audio, Written and Digital Training
  • Unlimited Viewing/Use for One User from One Computer
  • Quizzes at the end of each Session to test your comprehension
  • Completely Trackable so you know where you left off
  • Content from other industry experts via YouTube and other media
  • Designed to walk you through the content in our proven methodology for learning
  • Digital Beer Knowledge Guide with PowerPoint Slides covering everything from hop usage to glassware
  • Each additional month of training is only $30 until you decide to cancel
  • Free Regular Video/Written/Audio Updates
  • Our Content Never Expires or Becomes Outdated
  • COMING SOON: Forums and wiki’s to correspond with other students!
  • BONUS: If you order both training options, we’ll cut the price of one of them in half for the life of your training.
  • BONUS: Direct Email Access to our Founder for any training questions.
  • BONUS: If you order before the National Homebrewers Conference this year, we’ll knock $25 off the price of a Sensory Training Vial Kit, just choose that option below and allow for 2-4 weeks lead time on sensory vials.
  • Our Best Value at only $59 a month

$59 a Month


Payment Options

3 Months Video & eLearning Training: $177.00

3 Months Video & eLearning Training With Bonus Sensory Vial Kit: $272.00

eLearning Training

3-month Subscription


  • 3-Month Online Subscription to our new eLearning Training that launched in January, 2014
  • Lessons in Written, Audio and Video Form
  • Quizzes at the end of each Session to test your comprehension
  • Completely Trackable so you know where you left off
  • Content from other industry experts via YouTube and other media
  • Designed to walk you through content in our proven methodology for learning
  • Over 6 Hours of Online Video, Audio, Written and Digital Training
  • Multiple lessons for each of the 13 Online Training Sessions
  • Unlimited Use for One User from One Computer
  • Each additional month of training is only $39 until you decide to cancel
  • Brand New with the New Cicerone Syllabus in mind
  • Our Content Never Expires or Becomes Outdated
  • Forums and wiki’s to correspond with other students!
  • BONUS: Direct Email Access to our Founder for any training questions
  • BONUS: If you order before the National Homebrewers Conference this year, we’ll knock $25 off the price of a Sensory Training Vial Kit, just choose that option below and allow for 2-4 weeks lead time on sensory vials.

$39 a Month


Payment Options

3 Months Video & eLearning Training: $117.00

3 Months Video & eLearning Training with Sensory Training Vial Kit: $212.00