Home Page Text


If you want your reps to know more than just basic beer terms out of a book, you have come to the right place.

Retailers today have thousands of options when it comes to the beer they put on their shelves. By combining your team’s current selling skills with the knowledge they’ll gain in the Beer Conscious program, you’ll elevate their effectiveness, and your market share. This system gives your sales team the comprehensive knowledge to drive growth and increase sales of your products, not just take orders for them.

We believe so strongly in our products that all the Beer Conscious Training Systems come with a BETTER THAN MONEY BACK GUARANTEE. If the training programs haven’t added value to your business in 30 days, we’ll refund 100% of your purchase price. Plus, we guarantee your team will pass the Cicerone Certified Beer Server Exam after watching all our distributor videos, or we'll pay for your second exam!  The past Newsletters, Supplemental Informational CD and all the knowledge we give you are yours to keep no matter what. For in-depth sample videos, just watch the 2 videos on the right side of your screen. Or, if you would like to see two full sessions, just send us a message
                          Google+ Learn More